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The Director – Media Strategy is accountable and responsible for the strategic management, oversight, and matrixed implementation of best-in-class media strategy, planning, and buying solutions for the GuideWell Enterprise. This position reports to the Vice President – Digital Marketing and Media Strategy, will closely collaborate with internal partners, and is responsible for management of agency partners to ensure the development and execution of media strategies and the delivery of business results for the GuideWell Enterprise. This strategic leadership role will responsible for setting direction and ensuring the execution of planned media strategies that enables GuideWell's companies and divisions to deliver on their value propositions, while also driving a holistic approach to media that will yield the greatest level of efficiencies for the company.


Job duties include but are not limited to:
• Establish strategic vision of holistic media strategy, planning and purchasing by collaborating across the organization to provide thought leadership and strategic media-related solutions that support GuideWell’s mission and business objectives
• Apply an enterprise lens and multi-stakeholder mindset to all areas of media strategy, planning, and purchasing while ensuring the development and implementation of business aligned media solutions that impact the agreed upon performance indicators
• Organize and continuously strengthen a direct and matrixed team structure and initiatives that drive and support strong business results and optimize business outcomes
• Drive integrated media strategies across traditional, digital, lead generating and other properties intended to build and strengthen brand awareness, drive enrollment and strengthen relationships with prospective customers and member audiences
• Establish and manage an effective media governance process that ensures alignment to GuideWell’s mission and drives impactful support for multiple brands channels presenting varied health related solutions
• Continuously analyze and communicate the efficiency and effectiveness of media related efforts across the GuideWell Enterprise through the lens of brand reputation, channel mix, third party stakeholders, and customer impact
• Apply emerging consumer data and analytics to create innovative media solutions that advance GuideWell’s mission and business objectives
• Continuously advance, leverage and optimize the relationship with GuideWell’s agency partners by building trust and maintaining positive rapport to drive business results
• Develop strategies and lead media initiatives by collaborating with market presidents and sales partners to acquire new customers and engage and retain existing customers
• Consistently stay on the forefront of emerging media trends and apply new methodologies or approaches being able to ideate on new approaches based on changing corporate objectives or consumer trends
• Develop and manage test plans to support learning across all media forms, including objectives, execution and performance analysis
• Develop a conceptual framework for the sales organization to approach advertisers at a strategic top-down level in order to demonstrate the breadth and power of the Total Market portfolio to address and move specific category and client KPI’s
• Share subject matter expertise with teams throughout the enterprise – ensuring both strategic direction and support; develop and ensure adoption of standardized tools and processes wherever relevant
• Develop and regularly communicate key performance indicators and assessments for optimal media performance; drive evolution to a fully integrated, collaborative approach to planning


Job Requirements:
• Bachelor’s degree in Marketing or Business, or equivalent work experience
• 6+ years’ related work experience or equivalent combination of transferable experience and education, including 3+ years’ direct management experience
• Integrated experience working with a mix of traditional, digital and lead generating media strategies and properties
• Highly creative and demonstrated passion for developing and driving innovative media strategies and plans
• A proven track record in development and implementation of strategic media plans, and successful experience in collaborating with others to achieve expected results
• Experience in successful integration of marketing, brand positioning, and creative media strategies and processes
• Curiosity and entrepreneurialism with the ability to collaborate with others to set a vision, orchestrate a process to execute on that vision, establish an effective governance process, and influence and inspire others
• Strong program and project management experience with the ability to drive projects from conception to completion
• Strong leadership and collaboration skills, with a willingness to continually embrace personal and professional development
• Broad executive level thinker with the ability to relate business trends to enterprise strategies and opportunities; ability to understand market place dynamics and relevancy and implications to business strategy
• Excellent oral and written communication skills; ability to effectively manage change, resolve conflict, collaborate across the organization, and demonstrate the highest standard of ethical conduct and integrity
• Experience with Florida market – ideally having worked directly within or with partners/clients within the state of Florida


Preferred:
• Master’s degree MBA
• Experience working closely with media agencies or background working in media agency environment
• Experience in a complex, highly regulated industry

We are an Equal Opportunity Employer/Protected Veteran/Disabled.



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