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Job Summary


The Market Research Manager is a visible position within a high performing team of researchers at the forefront of innovation, business strategy, and design. In addition to effectively communicating insights throughout the GuideWell organization, the Market Research Manager designs and directs market research studies, analyzes data, synthesizes secondary research, and develops actionable insights that drive business decision making.

Primary Responsibilities:

  • Understand the strategic direction of the organization and align with business leaders to translate needs into actionable research plans that include analysis, methodology, and sample design.
  • Proactively curate consumer and market insights from a variety of sources to share with team members and clients.
  • Direct and manage primary market research activities including vendor management, internal data gathering, and collaboration among internal and external business partners.
  • Ensures that research methods are appropriate for meeting strategic and tactical business needs.

  • Create compelling reports and presentations that enable clients to take action on research results. 

 Required Qualifications:

  • Experience gathering business requirements, developing strategic research plans, and managing deadlines.
  • Experience working directly with clients, facilitating meetings, and managing expectations.

  • Experience managing all aspects of research projects and providing leadership and direction to project resources.

  • Experience managing vendors and statements of work to ensure that high quality research is delivered on time and within budget.

  • Strong leadership & project management skills.

  • Skilled in all aspects of qualitative research methods including moderating, discussion guide development, and managing focus groups and interviews.

  • Solid understanding of statistics, survey design, questionnaire development, and quantitative research methods.

  • Strong written and oral communication skills.

 Preferred Qualifications:

  • Experience with project and vendor management
  • Knowledge of Florida Healthcare market and healthcare industry

  • Experienced with advanced analytics

  • Market Research Professional certification

  • Bilingual English and Spanish

Preferred Education:

  • Master’s degree Marketing, Health Administration, Statistics or Market Research or equivalent experience

Required Work Experience:

  • 5+ years related work experience or equivalent combination of  

Required Education:

  • Bachelor’s degree or equivalent work experience Business, Marketing, Health Administration, Statistics, Market Research

General Physical Demands:

  • Sedentary work: Exerting up to 10 pounds of force occasionally to move objects. Jobs are sedentary if traversing activities are required only occasionally.  


  •    Incidental Driving   

We are an Equal Opportunity Employer/Protected Veteran/Disabled.

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